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Source: Leftronic, 2019; Tech Jury Blog 2020 https://images.squarespace-cdn.com/content/v1/5ea0d70a4f0e574bd6aa87e3/1603934682306-4ZCRRN826JKQHYOKEXB1/AI+robots+society Blog - Is artificial intelligence a move to transactional brands? https://www.benarrative.com/blog/conspiracy monthly 0.5 2020-10-29 https://images.squarespace-cdn.com/content/v1/5ea0d70a4f0e574bd6aa87e3/1600653345143-QERBZFXPAN5NJY9E12RT/map.jpg Blog - Conspiracy theories flourish in times of crisis https://images.squarespace-cdn.com/content/v1/5ea0d70a4f0e574bd6aa87e3/1600651352279-R2LRTUB75EISHIO3J3OK/zhao.png Blog - Conspiracy theories flourish in times of crisis https://images.squarespace-cdn.com/content/v1/5ea0d70a4f0e574bd6aa87e3/1600327015176-K45GZLTL9U1ARUVWRRNU/GA_Header_1920px.jpg Blog - Conspiracy theories flourish in times of crisis QAnon’s ‘Great Awakening’ map https://images.squarespace-cdn.com/content/v1/5ea0d70a4f0e574bd6aa87e3/1600643780087-V2JGAFLYHPTM9RYXIVRY/2.jpg Blog - Conspiracy theories flourish in times of crisis https://images.squarespace-cdn.com/content/v1/5ea0d70a4f0e574bd6aa87e3/1600643782144-2P8WL4Y7NFIANIAF5ELV/4.jpg Blog - Conspiracy theories flourish in times of crisis https://images.squarespace-cdn.com/content/v1/5ea0d70a4f0e574bd6aa87e3/1600654153103-5S0UOT4A4IQR8ZNSSJG5/3.jpg Blog - Conspiracy theories flourish in times of crisis https://images.squarespace-cdn.com/content/v1/5ea0d70a4f0e574bd6aa87e3/1600643782710-1OJONLT9D69TEI9PVIJZ/5.jpg Blog - Conspiracy theories flourish in times of crisis https://images.squarespace-cdn.com/content/v1/5ea0d70a4f0e574bd6aa87e3/1600643793574-N49BRP2Q5X5YHE44DEUG/6.jpg Blog - Conspiracy theories flourish in times of crisis https://images.squarespace-cdn.com/content/v1/5ea0d70a4f0e574bd6aa87e3/1600643794579-GUVPEZ7UIBPEA0QDAD16/Narrative+Insights_Conspiracies+090920.jpg Blog - Conspiracy theories flourish in times of crisis https://images.squarespace-cdn.com/content/v1/5ea0d70a4f0e574bd6aa87e3/1600651431640-PPJ1JNFARU51T6HNJI5X/trump.jpg Blog - Conspiracy theories flourish in times of crisis https://images.squarespace-cdn.com/content/v1/5ea0d70a4f0e574bd6aa87e3/1600652767759-KO4RBIQ37UIIBB31HL9U/shutterstock_1677429553.jpg Blog - Conspiracy theories flourish in times of crisis https://images.squarespace-cdn.com/content/v1/5ea0d70a4f0e574bd6aa87e3/1603935293480-17SR6FVXWJWKD793MHNP/Protestors+in+America+against+lockdowns Blog - Conspiracy theories flourish in times of crisis Image Source: The Times of San Diego https://www.benarrative.com/blog/silverlinings-covid monthly 0.5 2020-09-19 https://images.squarespace-cdn.com/content/v1/5ea0d70a4f0e574bd6aa87e3/1599111573312-YY1N1RSKN40HN629C83Q/shutterstock_741527512.jpg Blog - Glimmers of hope: A silver lining in dark times https://images.squarespace-cdn.com/content/v1/5ea0d70a4f0e574bd6aa87e3/1599115573703-79U7AECZJQSX5MQS5U62/maxresdefault+%281%29.jpg Blog - Glimmers of hope: A silver lining in dark times PHARMACY CLUBBING DURING COVID! 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With the promise of feed your curiosity in a time when we are unable to physically explore our curiosity. https://images.squarespace-cdn.com/content/v1/5ea0d70a4f0e574bd6aa87e3/1590043032315-AABLUIHFV7UTZBCWL84D/Picture3.png Blog - Fire https://images.squarespace-cdn.com/content/v1/5ea0d70a4f0e574bd6aa87e3/1591051132018-7LBKMDVLHUPR0OFSVK1H/IMG_5819.jpg Blog - Fire https://images.squarespace-cdn.com/content/v1/5ea0d70a4f0e574bd6aa87e3/1600523059888-S0I4NJ0MOAHM2B7GXGDT/pexels-photo-2422968.jpeg Blog - Fire https://images.squarespace-cdn.com/content/v1/5ea0d70a4f0e574bd6aa87e3/1591945118559-7KFMLR83U0LW2AFTPRRZ/BtN+Image3.jpg Blog - Fire - Airbnb are promoting isolation homes in the bush, complete with an open fire to warm your heart or self-reflect as you watch the flames flicker. https://images.squarespace-cdn.com/content/v1/5ea0d70a4f0e574bd6aa87e3/1590040662503-H0R26D9U0VW62956VVBH/Picture1.png Blog - Fire - You can’t go camping right now, but thanks to this delicious lovechild of two top-tier snacks, you can enjoy the glorious flavours of a campfire S’more from the comfort of your own couch. (Source Pedestrian TV) You can’t go camping right now, but thanks to this delicious lovechild of two top-tier snacks, you can enjoy the glorious flavours of a campfire S’more from the comfort of your own couch. (Source Pedestrian TV) https://www.benarrative.com/blog/new-consumerism monthly 0.5 2020-09-19 https://images.squarespace-cdn.com/content/v1/5ea0d70a4f0e574bd6aa87e3/1600523187376-BGB9MJHPPNDZF1HRU40S/photo-1561668038-2742fcef75d7.jpg Blog - Covid-19 leads to an emerging new consumerism doctrine https://www.benarrative.com/blog/reform-rituals monthly 0.5 2020-10-28 https://images.squarespace-cdn.com/content/v1/5ea0d70a4f0e574bd6aa87e3/1600523123483-5KSM7DKZ1OHSE04CXNKY/pexels-photo-4108004.jpeg Blog - Reform Rituals https://www.benarrative.com/blog/tag/Space monthly 0.5 https://www.benarrative.com/blog/tag/Space+inventions monthly 0.5 https://www.benarrative.com/blog/tag/Intelligence monthly 0.5 https://www.benarrative.com/blog/tag/NASA monthly 0.5 https://www.benarrative.com/blog/tag/Space+innovations monthly 0.5 https://www.benarrative.com/blog/tag/Artificial+Intelligence monthly 0.5 https://www.benarrative.com/blog/tag/Dumb monthly 0.5 https://www.benarrative.com/blog/tag/Companies monthly 0.5 https://www.benarrative.com/blog/tag/AI monthly 0.5 https://www.benarrative.com/blog/tag/Marketing monthly 0.5 https://www.benarrative.com/blog/tag/Beyond+the+Narrative monthly 0.5 https://www.benarrative.com/blog/tag/Consumer+goods monthly 0.5 https://www.benarrative.com/blog/tag/NASA+spinoffs monthly 0.5 https://www.benarrative.com/blog/tag/Technology monthly 0.5 https://www.benarrative.com/blog/tag/Socrates monthly 0.5 https://www.benarrative.com/blog/tag/Brands monthly 0.5 https://www.benarrative.com/blog/tag/Space+exploration monthly 0.5 https://www.benarrative.com/blog/tag/Philosophy monthly 0.5 https://www.benarrative.com/blog/tag/Culture monthly 0.5 https://www.benarrative.com/blog/tag/Business monthly 0.5 https://www.benarrative.com/case-studies daily 0.75 2020-10-30 https://images.squarespace-cdn.com/content/v1/5ea0d70a4f0e574bd6aa87e3/1591944326540-E5WP5M1H742PABHZIB8J/BtN_shape04.png Case Studies A challenger product development Alternative dairy company were seeking to launch a unique and compelling on-the-go RTD into the market. Prior to doing this there was a clear need to understand the current market dynamics and category rules to ensure its successful launch. Unique qualitative approach was adopted providing clear guardrails for product development. https://images.squarespace-cdn.com/content/v1/5ea0d70a4f0e574bd6aa87e3/1591944352280-AN5B31SPUGXIXW70NN3D/BtN_shape03.png Case Studies Building emotional connection for a back of wall brand Australian household electrical brand was being squeezed by the commoditisation of the category and more contemporary entrants entering the market. Trading on its longevity and awareness we needed to establish a clear emotional benefit to engage both consumers and the trader to ensure stronger recommendation. Extensive qualitative research with both consumers and the trade to identify a clear and compelling positioning that is to be rolled out globally. https://images.squarespace-cdn.com/content/v1/5ea0d70a4f0e574bd6aa87e3/1588256869476-BZFXB6JUEJ2DO6M4LT49/BtN_shape10.png Case Studies Regaining the number one spot in pet specialty Leading pet speciality food brand had recently experienced negative growth due to the explosion of natural segment, alongside losing a clear point of reason for recommendation. Extensive quantitative and qualitative research was undertaken to find the most compelling reason for recommendation and revitalised pack design to provide a short cut to the benefit for both customers and retail staff. An exciting revitalisation of the brand to return it to strong growth. https://www.benarrative.com/our-process daily 0.75 2020-09-19 https://images.squarespace-cdn.com/content/v1/5ea0d70a4f0e574bd6aa87e3/1590991023881-UPPSNIRX4IGTAS1CXAB0/BtN+Image9.png Our Process Beyond the Narrative insight https://images.squarespace-cdn.com/content/v1/5ea0d70a4f0e574bd6aa87e3/1590990345341-0SMH52W3XCGE62UQWRIJ/BtN_shape02+copy.png Our Process Advanced qualitative and quantitative research https://images.squarespace-cdn.com/content/v1/5ea0d70a4f0e574bd6aa87e3/1590991639402-FBZFG7IBSC8TDZ1NYYYK/BtN+Image5.png Our Process Thought and opinion pieces on the movement of culture https://www.benarrative.com/contactus daily 0.75 2022-07-27 https://www.benarrative.com/about-us daily 1.0 2025-10-06